Field Based - East Midlands Full Time - Permanent £40,000 - £45,000

Job description

The Regional Sales Manager (RSM) will be responsible for the overall increase in sales revenues by the management and leadership of a team of Hygiene Sales Experts (HSEs) through the execution of new business opportunities and growth within an assigned customer base to achieve set targets.

As a key tactical leader, the RSM continually develops their team members through coaching, training and modelling to create both a high performance and ethical team culture. Targeting their team primarily on new sales acquisition and to provide complete and appropriate Hygiene and Washroom solutions to both new logo and lapsed customer prospects to boost top-line revenue growth, customer acquisition levels and company profitability. They will also task team members for revenue growth, renewal and retention within their teams assigned portfolio by managing their sales activity and performance on a day-to-day basis, adjusting as needed.

The RSM maintains and enforces Citron Hygiene’s policies, standards, and practices within the team and ensures consistent implementation and adherence to the corporate Vision, Mission and Values.


1) Manage sales team of HSE’s to defined and targeted activity (input) and performance (output) metrics through coaching, training, modelling and the use of sales analytics to determine areas of strengths and weaknesses in individuals and the team, taking action as necessary.

2) Carry out joint sales calls with Team Members, actively supporting and leading on new large breakthrough sales opportunities and large renegotiations of existing customer contracts.

3) Use SFDC and other company defined IT systems to effectively manage team pipelines, report activity, track sales, forecast and communicate both internally and externally in a professional manner. 4) Works closely with immediate local, major and inside sales colleagues, sales and marketing leadership teams, as well as regional Operations, Client Services, IT, and other team members to enhance the service offering available to new and existing customers.

5) Attend internal meetings and trainings fully prepared with relevant current data on market opportunities, promoting a positive and professional sales attitude in the office and on calls to ensure the high standards required by Citron Hygiene for customer service, sales professionalism, and environmental consciousness are maintained.

6) Carry out market research and maintain knowledgeable about the washroom and hygiene market in the defined territory, including awareness of competitor activity and new legislation, sharing with your team members and sales leadership teams as appropriate.

7) Follow the Citron Hygiene policies for team members, especially but not limited to the Commercial DOA, pricing book, SFDC policies, tender and bidding processes and standard codes of ethics and Health and Safety that ensure Citron Hygiene is a great place to work for all team members.


• Education equivalent to bachelor’s degree (Commerce and/or business studies preferred), or the equivalent in related work experience.


• Ability to demonstrate the use of advanced sales skills especially but not limited to – listening, questioning, summarising, providing, negotiating, closing, and handling customers concerns.

• Ability to demonstrate the use of management and leadership skills especially but not limited to – coaching, modelling, mentoring, motivating, expectation setting, team building and decision making.

• Demonstrable track record within a sales management environment of driving revenue growth through existing client base and new logo acquisitions

• Strong relationship, account management, communication, problem solving, negotiation and interpersonal skills.

• Broad business acumen with strong analytical, decision making, and problem-solving skills.



• Education equivalent to bachelor’s degree (Commerce and/or business studies preferred), or the equivalent in related work experience.

• Must hold a UK driving licence and have the ability to travel within the UK to attend meetings

• Able to understand Sales related IT systems ( and use them effectively to manage pipelines and sales activity.


• Industry relevant sales experience is desirable but not essential.

• Demonstrable track record of driving sales growth in a tele sales new business or territory management role.

• Demonstrates the ability to work in a matrix environment working closely with Sales colleagues in internal, regional, and strategic teams as well as operations, marketing, sales operations, finance, bid team and safety and compliance to achieve the business’s goals.

Reports toSales & Marketing Director