Job Title: Digital Content Officer

Job Type: Fixed Term Contract till Sep 2025

Reporting Line: Head of Communications

Job Purpose

The Digital Content Officer plays a key role in delivering the digital content strategy for Museum of the Home, and is central to developing our target audiences, improving their experience, and strengthening our brand. You will do this by delivering consistent, high-quality creative graphic design treatments and audio/visual content for all digital channels including social media, the website, and e-marketing.

You are:

Bold: Brave in trying new things, taking action and fighting for change on issues affecting the ways we live.

Kind: Friendly, generous and considerate in all your actions.

Eco-active: Embed climate action in all decision-making and encourage visitors to make climate conscious choices at home.

Equitable: Act transparently, ethically and inclusively - and allocate resources, time and care equitably.

Responsibilities

• Maintain the Museum’s website

• Ensure content is engaging, up to date and relevant

• Help update the Museum’s social media platforms to deliver our ambition to be a space to debate what home means

• Increase engagement in the Museum’s work through marketing campaigns across digital channels, in conjunction with press and print media.

• Take a user-centred approach to creating excellent digital content which drives reach, revenue, reputation and engagement.

Job Description

Social media

• Produce excellent dynamic written and visual content for social media channels, including Instagram, Facebook, TikTok, X/Twitter and other relevant platforms, in line with brand guidelines and visual identity

• Ensure social channels are regularly monitored and updated, and content remains relevant to our segmented audiences

• Maintain relationships with the Museum’s collections and curatorial teams to help generate content and creative ideas platforming the Museum

• Support the team with event listings, feedback monitoring and triaging enquiries on social media channels

• Support the team in data gathering, analytical reporting and altering schedules or content as necessary to optimise engagement

• Stay up to date with and report on emerging trends and digital opportunities

Content Creation

• Develop visually striking graphic designs for event and programming promotions on social media, web, marketing channels and on-site digital screens

• Coordinate, shoot, edit and publish video content that supports the Museum’s brand, tone of voice and values, working with freelancers where required

• Work closely with the Communications, Visitor Experience and Commercial Development teams on content marketing and paid advertising

• Explore innovative ideas, concepts and campaigns that grow the Museum’s brand in the digital realm and promote audience engagement both online and in person

• Attend events to collect and create high-quality content for use across digital communications

• Support the team as brand guardians, embedding the Museum brand into all digital communications

Website

• Regularly update the CMS with events, exhibitions and updates, ensuring the content prioritises audience engagement and accessibility

• Collaborate across departments to ensure increased audience acquisition for paid events and commercial activity

• Support team to continually improve design and search engine optimisation on the website, informed by latest web analytics • Help to build and organise our asset library of digital content that is representative of visitor demographics and modern London

Email Marketing

• Support the team with e-marketing strategy, distributing the museum’s monthly e-newsletter to promote the Museum, driving attendance and ticket sales

• Work with Communications team to seek and develop relationships with other cultural partners for reciprocal marketing to broaden reach

• Ensure effective integration of data with CRM database and Museum shop audiences on Shopify

The above list is not exclusive or exhaustive and the job holder may be required to undertake such other duties as may reasonably be required.

Key Performance Indicators

• Growth in social media followers and engagement • Growth in on-site visitor numbers

• Quality and consistency of marketing content

• Meeting deadlines

• Attendance at events

•Providing timely and accurate information

• Meeting schedules and budgets

• Effectiveness of cross-departmental communications

• Accuracy, relevance and timeliness of audience data reports

Skills/Knowledge/Personal Attributes:.

Essential:

• Demonstrable experience of photography, videography and content creation

• Demonstrable experience of working with CMS and CRM

• Awareness of emerging digital trends and techniques

• Coordination and administration skills

• Passionate about user experience

• Collaborative team player

• Engaging writer and effective storyteller

• Highly organised

• High attention to detail

• Self-starter

Desirable:

• Familiarity with using e-marketing software

• Familiarity with creating and publishing digital screens

Experience:

Demonstrable experience of having run social media campaigns, updated websites, produced graphic design treatments and video.

Essential

• Experience in a similar role

• Running social media campaigns (organic and paid-for)

• Familiarity with using CMS e.g. Umbraco; WordPress

• Ability to use design software including Photoshop, InDesign, Illustrator or similar • Evidence of videography, photography and post-production

Desirable

• Ability to use GA4 or similar

Qualifications: N/A

Other requirements: Working in the galleries at least one shift per month as part of our Visitor First scheme. Very occasional weekend working with Time Off in Lieu.