Are you results driven?

Do you have excellent organisational and complex problem-solving skills?

Do you have strong verbal and written communication skills? 

If yes, read on….

We are seeking a skilled and experienced B2B PPC Campaign Manager to oversee and optimize our Amazon, Ecommerce and Google advertising campaigns. The ideal candidate will be experienced in B2B campaigns, proficient in managing campaigns across multiple platforms, with a focus on maximizing ROI, driving traffic, and achieving key performance metrics. This role requires a deep understanding of PPC strategies, data analysis, and continuous optimization to ensure the success of our advertising efforts on Amazon and Google.

Key Responsibilities:

• B2B PPC Campaign Management: Take ownership of our PPC campaigns across multiple platforms. Monitor and optimise campaigns to drive maximum performance, including keyword research, bid management, ad copy creation, and budget allocation.
• Optimisation and Analysis: Continuously analyse campaign performance, identifying areas for improvement and implementing optimisation strategies. Monitor key metrics such as click-through rates (CTRs), conversion rates, Advertising Cost Of Spend (ACOS), and overall campaign profitability. Utilise tools and analytical platforms to gain insights and make data-driven decisions.
• Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for each platform. Expand keyword lists, refine match types, and leverage keyword tools to drive targeted traffic and improve campaign performance.
• Ad Copy Creation: Develop compelling and effective ad copy that aligns with platform guidelines and resonates with our target audience. Liaise with the Creative team to test and iterate ad variations to optimise performance and increase click-through rates.
• A/B Testing: Implement A/B testing strategies to experiment with different ad formats, landing pages, and campaign settings. Analyse test results and make data-driven decisions to enhance campaign performance and achieve business objectives.
• Competitor Analysis: Stay updated on industry trends, competitive landscape, and market dynamics. Conduct competitor analysis to identify opportunities, benchmark performance, and refine campaign strategies accordingly.
• Reporting: Generate weekly reports on campaign performance, highlighting key metrics and insights as well as areas to improve campaign performance. Present findings to the Global Marketing Manager and other stakeholders, providing actionable recommendations for improvement.

About you:

• Results driven.
• Excellent organisational and complex problem-solving skills.
• Strong verbal and written communication skills.
• Adaptable, positive, detail-orientated, and enthusiastic individual.
• Ability to work effectively within a team and multi-task effectively, holding a positive ‘can do’ attitude.
• Confident, with the ability to work functionally and communicate efficiently across all departments. Highly analytical and numerate mindset.
• Ability to work independently and take ownership of campaigns, while also being receptive to guidance and feedback from the Global Marketing Manager.
• Experience with Amazon DSP (Preferred) A+ content experience and experience with International Amazon FBA Shops (Specifically US, France and Germany).
• Knowledge of keyword research tools and strategies
• Understanding of A/B testing methodologies and experience with testing ad variations 
• Any fluent business language skills are a huge plus, particularly French and/or German.

About us:

Headquartered in the UK, with international offices and an experienced global team, we manufacture and supply a range of industry leading and dependable test equipment that makes our customers’ jobs simpler. With decades of experience, the close-knit team at TREND Networks (Formerly IDEAL Networks) understands the challenges that data cable installers, network technicians and systems integrators face each day, around the world. That’s why we support our customers with an extensive range of innovative data cable and network testing equipment that provides fast, accurate results in all circumstances – even the most difficult ones. Our deeply engrained ‘Depend On Us’ philosophy ensures that our customers know we will always provide the performance and support they need.

What do we offer?:

• Salary: £35-£45k depending on experience (3 years being the minimum requirement and would equate to the lower salary
• Discretionary results driven bonus
• 25 days holiday per year, increasing to 27 days after 5 years
• Cycle to work and electric car schemes
• Benefits including Pension, Vision, Vaccinations, Headspace 
• Regular workplace events and opportunities to learn
• Free parking
  

Location:

This role is based in High Wycombe at our fantastic company Headquarters, with the opportunity to work a day from home.

Application process:

Please submit a full CV. Candidates must have the right to work in the UK please note we do not offer visa sponsorship.